November 2009 marked the birth of Chatroulette, a website that pairs random strangers from around the world together for webcam-based conversations. A 17-year-old high school student, Andrey Ternovskiy, from Moscow conjured up the idea for the site after engaging in multiple video chat sessions with friends via Skype. Shortly after the launch, the site accumulated… [Read more…]
May 25, 2010
Is the news release a thing of the past? Perhaps not; however, there are many alternatives to the “much loved, abused and murdered” news release. A recent blog post on The Bad Pitch Blog lays out 12 ways to break free from the news release routine. Therefore, I decided to explore the public health community… [Read more…]
May 18, 2010
A recent blog post by Todd Defren explores the ever-changing public relations profession. Similarly, a year ago, Defren wrote about the waning emphasis on ‘Media Relations.” However, today media relations is arguably one of the most important elements of PR today. Thus, suggesting that increased mainstream media results in increased online media and social channels.… [Read more…]
May 18, 2010
May 2010 marks the 15th Anniversary of National Hepatitis B Awareness Month. In efforts to raise awareness about the disease, the city of San Francisco launched “Which One Deserves To Die?” an aggressive ad campaign aimed at the Asian community, who are currently experiencing a 1 in 10 rate of hepatitis compared to the 1… [Read more…]
May 11, 2010
The Family Violence Prevention Fund has chosen ten sites in nine states for a groundbreaking two-year violence prevention initiative designed to improve the health and safety of women and children. The campaign is funded by the Office on Women’s Health of the U.S. Department of Health and Human Services. According to the campaign, it will… [Read more…]
May 9, 2010
A short, bittersweet article by Todd Defren discusses the turn of events for BP after causing one of the worlds most devastating oil spills to date. Defren suggests that BP started to make strides towards potentially reaping good press out of a horrific event by publicizing its plan to pay for the spill clean-up. However,… [Read more…]
May 6, 2010
For those of you who couldn’t access the article on PROpenmic: Case Study: GYT (Get Yourself Tested) Campaign We as public relations practitioners have the ability to influence behavior through strategic communication techniques. Consequently, many organizations within the humanitarian sector have called upon us to help promote their various causes. It is crucial for these… [Read more…]
May 4, 2010
A recent blog post by Jill Laster, a Wired Campus Intern, explored a new study from the University of Maryland. Findings from the study suggests that students are hooked on social media and cellphones, describing withdrawals similar to those used by drug and alcohol addicts. “The study from the International Center for Media and the… [Read more…]
May 25, 2010
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